We’ve been on a mobile kick lately here at HookLogic. Last week I wrote about our new Web2Show feature - Mobile2Show and Why did that customer LEAVE YOUR DEALERSHIP right after looking at their iPhone?
Many of you already know or can easily guess that current studies are showing consumers are now reading a larger portion of their emails by mobile device, mostly on their smartphone. Therefore it’s imperative that emails sent to your customers are easy to read on a smaller screen.
Prior to this improvement, we had a few tiny display issues with our previous emails when it came to formatting for mobile across the different devices and screen sizes. While none of these issues had any real negative impact on the customers experience, we knew we could do better. Anytime we can improve the experience for our dealer clients and their potential customers, we make it a priority.
To address this, we took the existing email(s) (which are already optimized for deliverability and engagement), and built upon them. The result is an email “template” that contains the same effective message within a much more responsive design. Whether on a full-size monitor or mobile device (tablet, iPhone, etc), your customers are now presented with an email that scales and displays appropriately.
Added Bonus: While we were making these enhancements, we also made the addition of including your dealer logo at the top of the message (previously only at the bottom of the signature), which we believe gives the email a bit more validity as a communication on behalf your dealership.