A BIG CONGRATULATIONS to the entire HookLogic Auto Team on another AWA Marketing Innovation Award. We are humbled to be a two-time winner. Great job, team, in continuing to innovate and lead the industry with great solutions and best-in-class partnerships.
Below is the full press release that we put together!
Marketing Innovation prize recognizes attribution expertise
NEW YORK — February 20th, 2014 — PCG Consulting bestowed an Automotive Website Award on HookLogic for Marketing Innovation, the companies announced today. The prize, recognizing HookLogic’s work, was awarded just before the National Automobile Dealers Association convention at the end of January.
The annual Automotive Website Awards honor those who best serve automobile dealers. PCG Consulting presents awards to the best automotive website and technology providers in a variety of categories.
“Dealers that are looking to create more opportunities from their existing website traffic and leads should be adding merchandising tools to increase conversion.” said Brian Pasch, CEO of PCG Consulting Inc. “HookLogic delivers multiple solutions to increase sales and customer satisfaction; a core ingredient to any digital marketing strategy.”
“We were trying excited to win our second AWA in as many years,” said HookLogic Automotive President David Metter. “It shows that our team continues to innovate and stay ahead of the curve with leading technology.”
About HookLogic HookLogic, the global leader in commerce search advertising, enables marketers to influence in-market shoppers and Win the Moment of Truth™ on the world’s leading retail, travel, and automotive sites. Network partners and advertisers including Expedia, Target, AutoTrader.com, Chrysler, Intel, Newegg and Rakuten Shopping use HookLogic to increase sales and monetize site traffic with industry-leading solutions such as Retail Search Exchange, TravelAds, and AutoHook. Backed by Bain Capital Ventures and Intel Capital, HookLogic is headquartered in New York City, with offices in Ann Arbor, Atlanta, and London, UK.