ANN ARBOR, Mich.--(BUSINESS WIRE)--HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for automotive dealers, announced it was named among the trusted providers in Dealer.com’s Certified Provider Program. As a member of this program, HookLogic gains visibility and credibility in front of the thousands of auto dealers that Dealer.com serves. HookLogic joins MS Cloud Services and Contact At Once! among the list of the providers that have proven qualifications including security and seamless integration with Dealer.com’s products and services.
“We have a strong sense for what technologies are in-demand in the automotive dealer marketplace, and a data-driven incentive program seemed something that would benefit almost every dealer in our network”
The Certified Provider Program will make available two different HookLogic solutions, Web2Show and Lead2Show, to Dealer.com members. Web2Show converts web traffic to showroom visits by delivering incentive offerings to in-market shoppers who meet targeting criteria; Lead2Show offers similar incentives to only those potential buyers identified as highly motivated, according to an extensive data network. Both will be fully integrated into the Dealer.com analytics dashboard and ready-to-implement without any installation or training required.
“We already have positive relationships with many dealerships across the country,” said David Metter, president of automotive for HookLogic. “But this opportunity with Dealer.com allows us to reach a vast array of dealers with whom we might not have otherwise had the opportunity to connect. To know that so many dealerships will have the opportunity to collect and convert leads through our technology is exciting. And their affiliation with such a reputable service as Dealer.com shows that the relationship with these new dealerships will be mutually beneficial.”
“We have a strong sense for what technologies are in-demand in the automotive dealer marketplace, and a data-driven incentive program seemed something that would benefit almost every dealer in our network,” said Mike DeCecco, Dealer.com Director of Business Development. “By making this technology available through our Certified Provider Program, we were able to convey to our dealers that HookLogic’s offerings are both compatible with our platform and trustworthy.”
Web2Show and Lead2Show are both immediately available through the UpgradeCenter in Dealer.com’s ControlCenter.
HookLogic, the global leader in commerce search advertising, enables marketers to influence in-market shoppers and Win the Moment of Truth™ on the world’s leading retail, travel, and automotive sites. Network partners and advertisers including Expedia, Target, AutoTrader.com, Chrysler, Intel, Newegg and Rakuten.com Shopping use HookLogic to increase sales and monetize site traffic with industry-leading solutions such as Retail Search Exchange, TravelAds, and AutoHook. Backed by Bain Capital Ventures and Intel Capital, HookLogic is headquartered in New York City, with offices in Ann Arbor, Atlanta, and London, UK. For more information on the Retail Search Exchange, please visit www.retailsearchexchange.com.