HookLogic and Team Velocity offer a comprehensive solution for OEMs and dealerships.
Auto dealers & OEMs will soon be able to gain full attribution on their marketing spend thanks to a new partnership between Team Velocity and HookLogic. The two leading technology providers announced a strategic partnership combining the companies’ direct communications and targeted incentive technologies into a comprehensive solution for OEMs and automotive dealers. Customers of Team Velocity will be able to integrate test drive incentives into their direct communications and have showroom visits and sales attributed to their campaigns.
Team Velocity Marketing provides automotive companies across the U.S. with a 360° Sales and Service Marketing Program, which entails a full suite of direct, targeted, and digital marketing services. HookLogic’s AutoHook solutions provide dealers with an advanced platform for managing the delivery of time-sensitive, high-value incentives that can only be redeemed in-store, turning qualified leads into showroom visits and test drives, as well as attributing sales to specific campaigns. The partnership between the two companies brings a fully integrated solution that combines the best of both technologies for automotive dealers and marketers.
“HookLogic has as a credible platform that is more likely to turn shoppers into buyers. It makes sense for us and for our clients,” said David Boice, Owner of Team Velocity Marketing
“We’re pleased that our relationship with Team Velocity enables OEMs, regional associations and dealers to measure precisely the effect that direct communication via email and mail is having. Having the ability to attribute a showroom visit and a sale back to Team Velocity’s suite of products gives their customers great power,” said HookLogic President, Automotive David Metter.
About Team VelocityTeam Velocity Marketing provides automotive companies across the U.S. with a 360° Sales and Service Marketing Program, which entails a full suite of direct, targeted, and digital marketing services. They exclusively developed the Perfect Prospect Technology™ that targets a dealership’s in-market customers and prospects solely based on their statistical probability of either purchasing or servicing their vehicles now and in the future. Team Velocity has worked with 75% of the top 100 dealers and 18 manufacturers and is headquartered in Herndon, VA.
About HookLogic HookLogic, the global leader in commerce search advertising and driving attribution, enables marketers to influence in-market shoppers and Win the Moment of Truth™ on the world’s leading retail, travel, and automotive sites. Network partners and advertisers including Expedia, Target, Dealer.com, Chrysler, Intel, Kia, Newegg and Rakuten Shopping use HookLogic to increase sales and monetize site traffic with industry-leading solutions such as Retail Search Exchange, TravelAds, and AutoHook. Backed by Bain Capital Ventures and Intel Capital, HookLogic is headquartered in New York City, with offices in Ann Arbor, Atlanta, and London, UK.