Prior to NADA 2014 we posted the Performance and Purchase Analysis info-graphic for several partners and OEM dealerships utilizing HookLogic’s AutoHook. 1. Dealer.com Dealer Results Using HookLogic
As mentioned in the previous posts, we have partnered with Polk to acquire and validate the lead close rates for our customers. This is provided by matching all leads to Polk’s census of vehicle registrations for actual close rates of all new and used vehicles purchased by the consumer submitting the lead.
Here’s the Performance and Purchase Analysis info-graphic for…
Starting from the top, we have “Leads Generated“. During the months of January 2013 – June 2013 HookLogic’s AutoHook generated 18,488 for 73 Honda dealerships.
Of the 18,488incentivized vehicle shoppers, 6,576 customers walked into a Honda dealership that utilized HookLogic’s suite of products, during this time frame to test drive a vehicle after engaging with either Web2Show or Lead2Show.
Of the total amount of leads submitted or engaged with, 1 in 3 showed up at the dealership for a 35% Lead to Show Rate. Considering the average national lead to show rate is around 17%, this is GREAT NEWS for Honda dealers.
Moving onto the SALES Data.
Of the 6,576 customers that were incentivized and walked into one of these 73 Honda dealers for a test drive, 52% purchased a Vehicle.
This group of Honda dealers are closing incentivized showroom ups at 52%, with an overall lead closing ratio of 19%.
Whether it’s a lead originating from your dealer’s website, 3rd Party Lead, Online Chat lead or HookLogic Web2Show – By getting more in-market shoppers to Show Up at your dealership, you get more opportunities to make a sale.
*If you’re a Honda Dealership, or any dealership for that matter and would like to increase your show rate – contact us for a complete demo of our AutoHook Suite of Products and receive a $25 Gift Card .