Yesterday we posted our Performance and Purchase Analysis results for all our Kia dealer clients in 2014. Today we are posting the results with our Ford dealer clients. Remember, we partner with IHS / Polk to acquire and validate lead to close performance. IHS/POLK allows us to track lead attribution from lead conception all the way to the sale. Not just a sale at your dealership but a sale all-together.
Purchase Analysis Report for Ford dealerships:
32,155 Hooklogic Leads were generated and incentivized for our Ford dealer clients during the months of 6/1/2013 – 5/31/2014
Of the 32,155 incentivized vehicle leads, 9838 walked into a Ford dealership that utilizes HookLogic’s suite of products to test drive a vehicle after engaging with either Wed2Show or Lead2Show. That makes for a 31% Lead-to-Show rate. This is more than twice the national average (17%) Show Rate on internet leads.
Ford Sales Match Data
Of the 32,155 leads that were incentivized and walked into this group of Ford dealers for a test drive, 68% (nearly 7 out of 10) purchased a vehicle.
This group of Ford dealers are closing HookLogic incentivized showroom ups at 68% with an overall Internet lead closing ratio of 22%.
Most dealers do a good job at measuring their lead closing ratios and closing the customer once they’re in the showroom. What dealers miss out on measuring is their Lead-to-Show rate. A very important stat.
This year we've added 2 new sections to the Performance Infographic: Loyalty/Defection and Conquest Sales.
The Loyalty/Defection rate for our Ford dealers is 71%. Meaning, of those customers that sent in a lead for a Ford, bought a Ford. Our Ford dealers also have a 57% Conquest Sales Rate.
*A conquest sale occurs when a consumer purchases a Ford vehicle and did not already have a Ford vehicle in their garage. Ford's average conquest sales rate: 26%.
Whether it’s a lead originating from your dealer’s website, 3rd Party Lead, Online Chat lead or HookLogic Web2Show – By getting more in-market shoppers to Show Up at your Ford dealership, you get more opportunities to make a sale.
If you're a Ford dealer and looking to increase your website leads, internet closing ratio or your lead-to-show rate and overall sales opportunities, Call 855-LEAD-2-SHOW or contact us to learn more.