HookLogic to Discuss the Lead to Show Process at Digital Dealer Workshop in January


Are you ready to start 2012 with a competitive online game plan? The Digital Dealer Workshops are bringing you everything you need to succeed online, and HookLogic will be there presenting as well talking about converting Internet leads into showroom traffic. Two distinctively different tracks will be offered and are customized to your level of experience:

  1. The dealer who feels behind on his or her e-commerce education.
  2. The dealer who is prepared but wants to excel.

Topics range from social media to website analytics and maximizing your CRM to converting leads.

The workshops have been carefully crafted to give you the essential information to grow your business. Digital Dealer understands how critical education is to your success so they are bringing the best information to you.


Dealers, GMs, GSMs, Internet Sales Managers, e-Commerce Directors, CRM Managers, BDC Managers and Fixed Operations Managers Dealers, bring your managers. Managers, bring your dealers.


Track 1: 360 Degrees of Automotive e-Commerce

This track is designed for dealers that know they "don’t get it" but understand the importance of it. This classroom style workshop will run the entire day with four consecutive workshops that will take you through the fundamentals of digital marketing and online sales. This workshop will have you leaving with the confidence to approach your Internet strategies.

Tracks 2-4: Intermediate to advanced education

Attendees can choose any workshops within these tracks as desired throughout the day.

Track 2: Social Media and New Technologies Track 3: Sales, Process and Fixed Operations Track 4: Websites, Marketing and Analytics

At the one day Digital Dealer Workshop you will learn essential information for online success, including:

  • Maximizing online sales
  • Improving online marketing
  • Developing strategies for SEM and SEO
  • Maximizing your social media and reputation management
  • Creating e-commerce strategies
  • Maximizing brand recognition
  • Improving sales processes
  • Demonstrations on emerging technologies
  • Gaining market share
  • Reducing costs and increasing gross profit
  • Maximizing other profit centers


Tuesday, January 17, 2012, 8:00am - 6:00pm. Workshops begin at 10:00am.


Hilton Houston Post Oak in Houston, Texas, less than one mile from the Galleria area.

About HookLogic's Session

It’s all about the Show, Baby!

David Metter is on the session ticket to talk about the evolution of Internet lead management that has lead dealers to understand that their main focus has to be on driving quality customers from their leads into the showroom floor. This is an ongoing conversation Metter and HookLogic are having with dealers across the country that offers data-driven insight into what works today.

Other sessions include:

Mobile Marketing and the Dealer with Ben Anderson; Using Auto Shopper Data to Learn More about Every Lead with Jason Ezell Practices to Improve Customer Retention with Bill Wittenmyer 7 Online Strategies to Double Your Fixed Ops Profit in 2012 with Jeff Clark LIVE Mystery Phone Shop with Jerry Thibeau 7 Secrets To Internet Marketing with Larry Bruce Connecting with Customers in Every Moment of Truth with Ed Parkin The Future of Digital Finance with Pete MacInnis How Search Has Radically Changed The Way Consumers Shop For Cars with Julio Gonzalez Social Media: The most important things you need to know today with TBD


Register early to take advantage of early bird pricing. Early registration cutoff is December 31.

Click here to visit the Digital Dealer Workshops website for registration information.

Twitter hashtag: #DDW

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