Our New "Showrooming" Solution
Mobile usage is becoming an important part of the car buying process, especially when visiting a dealership. Your customers are shopping your competitors right from your lot. Over 60% of your customers are using their smartphone while in your showroom. When you see this, know that 2/3 of these customers will leave your dealership and visit another store within a day. This is called showrooming. More than ever, dealers need a mobile strategy.
In a recent study with Cars.com and Placed it was revealed that when a consumer used their mobile device at a dealership, 62% of these customers visited ANOTHER dealership within a day.
How will you compete with this? You have to have a way to get a customer away from your competitor’s dealership and into your dealership. The first hurdle is to display on mobile. Because of HookLogic’s responsive design, our call to action changes on your mobile site, to the form of a mobile banner. Once clicked, HookLogic delivers the incentive either by email or text message and promptly connect the customer to the dealership with either driving directions or a phone call.
Within HookLogic’s user interface, we have 19,000 franchised dealerships mapped out down to their latitude and longitude coordinates. This allows our dealer and OEM clients to target specific competitors. When a customer searches your site while at a targeted competitor, a dynamic offer pushes customer out of your competitor’s dealership for a test drive in your dealership. Once at your dealership, the customer redeems their offer via a 30 second redemption process that allows you to accurately attribute the showroom visit and sale back to your mobile offer. HookLogic’s Mobile2Show is the first true automotive showrooming solution tied to its award-winning attribution engine.
But what if the customer doesn’t visit your dealership website. HookLogic’s dynamic incentives can target customers browsing on thousands of different mobile websites and apps, powered by Verve Mobile. Our dealers and OEM partners can protect their own backyard, conquest around competitor’s dealerships, and even retarget users that previously engaged with their ad.
Simply pick your competitive dealership dealerships and locations to target. When a consumer visits one of the mobile sites or apps within the Verve Mobile Network, a dynamic offer from your dealership will push the consumer into your showroom. Once at your dealership, the customer redeems their offer via a 30 second redemption process that allows you to accurately attribute the showroom visit and sale back to your mobile offer. HookLogic’s Mobile2Show is the first true automotive showrooming solution tied to its award-winning attribution engine.
Top three results that have come from Mobile2Show:
- Offer a first of its kind "showrooming" solution to dealers
- Build conquest campaigns for OEMs that boost marketshare
- Increase a dealer's mobile conversion rate and showroom visit rate