Study: Turning Online Browsers into Buyers
Where Brands can Influence Most: Critical Purchase Elements to Sell More Products Online
HookLogic surveyed 500 consumers who had shopped online within the past three months to examine browsing and buying behavior overall and across a variety of categories.
In this white paper, four groups of fundamental brand assets – Price, Product Description, Ratings & Reviews and Product Visuals – and their impact on purchase is explored.
Knowing how to influence the consumer at the end of the sales funnel can help turn online browsers to buyers.
Download our new “Turning Online Browsers into Buyers: Where Brands can Influence Most” research report to learn:
- Just how important price really is
- Why product descriptions are the #2 influencer
- How influences vary by category