CASE STUDY: Morrie's Brooklyn Park Subaru Tells Lost Sales to "GET LOST" with AutoHook's Traffic Conversion Analysis (TCA)

In a down market, Morrie’s Brooklyn Park Subaru experienced a considerable decline in lead volume from April to June of 2017. In addition to a large drop off in leads, their lost sales and defection rates were significantly higher than the national sales trends. They needed a solution to identify the source of all lost sales and a strategy to reduce the rate of defection to other dealers, while growing their market share in surrounding zip codes.

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SEE HOW WE DID IT! Read the full case study below.