Cabana confessions: From the NADA Convention in Florida

Earlier this month, the HookLogic AutoHook team ventured to Orlando for the 96th NADA Convention & Expo. At the event, HookLogic hosted clients, industry friends, and partners at a poolside cabana on the grounds of the HOTEL NAME. Hot topics of conversation include: Together, we're stronger than the sum of our parts: ActiveEngage, a partner of HookLogic and the leading provider of chat solutions in the automotive industry, came by to chat with us. The main topic of conversation was, "How can we better join forces to arm dealers with more data." Basically, "Let's help our clients sell more cars than ever before." The takeaway from this conversation was that we need to amplify our message and better communicate the HookLogic-ActiveEngage value proposition.

Ultimately, many dealers are still unaware of what this partnership really means for them. Once they know, the rest will fall into place. Basically, dealers who implement ActivEngage's flexible live chat on their websites turn, on average, eight out of 10 conversations into qualified leads and gain granular insights into what individual shoppers are in market to buy. Dealers leveraging in the integrated HookLogic-ActiveEngage solution are able to take this a step further and target those shoppers with the highest purchase intent into local dealerships with targeted incentives.

On that note, keep your eyes on your inbox for an invitation to a HookLogic-ActiveEngage webinar in the near future.



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